China Franchise Expo started in Beijing in 1999. It is a comprehensive franchise exhibition approved by the Ministry of Commerce and sponsored by the China Chain Store and Franchise Association. The exhibition scope covers catering, retail, life services and chain upstream and downstream industry suppliers and other business formats. China Franchise Expo is famous for its strict selection. It is an exhibition in the field of franchising and is known as the "vane of China's franchise market".

Founded in 2005, SFE Shanghai International Chain Store & Franchise Exhibition Co., Ltd. is a comprehensive franchise investment professional exhibition co-sponsored by Shanghai Chain Store & Franchise Association, Shanghai UBM Sinoexpo International Exhibition Co., Ltd.