Founded in 2005, SFE Shanghai International Chain Store & Franchise Exhibition Co., Ltd. is a comprehensive franchise investment professional exhibition co-sponsored by Shanghai Chain Store & Franchise Association, Shanghai UBM Sinoexpo International Exhibition Co., Ltd. and Shanghai Ibison Convention & Exhibition Co., Ltd., covering 120+ mainstream market segments in the four major sectors of catering, retail, service and chain resources, integrating store-type inspection, product and service experience, activity exchanges and business negotiations, providing accurate and efficient franchise investment matching services between franchise brands and professional audiences. Promote the healthy and orderly development of the domestic chain industry.
Since its inception, a total of 48 exhibitions have been held across the country, and with professional content and high-quality services, it has become an excellent platform with great influence and credibility in the domestic franchise investment market.
At the same time, the exhibition will carry out activities such as the China Franchise Business Summit, the annual influence series of selection activities, brand roadshows, and business resource matching meetings, inviting heavyweight guests with broad industry vision and deep industry insight to help professional visitors deeply sort out the pulse of the market and grasp the trends and hot spots of the franchise investment market.
We have built a new media communication matrix of more than 1.4 million users in the upstream and downstream of the industry, and launched the Internet strategy in 2020 to achieve a high degree of integration of online and offline high-quality resources, break the barriers of time and space, and build normalized online service capabilities.
In 2024, SFE Shanghai International Franchise Exhibition will take the Shanghai parent exhibition as the origin, and start the Shanghai-Chengdu-Shanghai three exhibitions tour throughout the year, so as to achieve coverage of major domestic economic circles, provide a platform for the national strategy of chain brands, lead the expansion of regional benchmark brands across the country, and promote the breakthrough and expansion of well-known domestic brands in new regional markets.
Join the market vane. In 2024, standing at a new starting point, we will continue to stick to our original intention, always grasp the pulse of the times, optimize our product creation capabilities with the credibility accumulated in the industry for many years, rely on our professional ability to have deep insight into the industry, and actively improve the exhibition effect through the construction of digital capabilities, so as to bring a more rewarding experience to professional audiences.