Expand global contacts - Open a new model of "ice and snow diplomacy"
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Continue the concept of the host country, set up a national theme day, promote cooperation between the host country and domestic regions and enterprises, promote friendly exchanges between cities and college training cooperation, etc.
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It is expected to attract more than 20 ice and snow countries to participate in the exhibition, with an internationalization rate of more than 60%;
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Speakers include: President of the International Olympic Committee, President of the International Winter Sports Organization, politicians from ice and snow countries, executives of global winter sports brands, ice and snow industry experts, etc.
Industrialization - Use the conference to promote industry Promote project cooperation and drive the development of the ice and snow economy
- Take the conference as an opportunity to build a high-standard and diversified stage for well-known ice and snow companies at home and abroad, promote the implementation of multiple domestic and foreign project cooperation, activate the ice and snow economy, and achieve win-win results for the global ice and snow industry.
- Release the "China Ice and Snow Industry Research Report" to provide intellectual support for the formulation of relevant national ice and snow industry policies, and provide effective reference for the development of ice and snow institutions and enterprises;
- Promote in-depth exchanges in the industry through a series of activities, including "International Winter Sports Leading Brands", "Ice and Snow Entrepreneurship Competition", "International Ice and Snow Think Tank Closed-door Meeting", "Global Ice and Snow Industry Alliance", and "Winter Olympic Federation Association (WOF) Annual Meeting" to fully integrate domestic and foreign ice and snow resources.
Popularization - From popularizing the Winter Olympics to sustainable heritage
Continuously drive the public to participate in ice and snow
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Help popularize ice and snow sports during the post-Winter Olympics period, popularize Winter Olympic knowledge to the public through the Winter Expo, promote the Olympic spirit, and drive 300 million people to ice and snow;
- Create an outdoor lifestyle, and drive sports consumption through product display, knowledge sharing, immersive perception, trendy sports experience and other methods;
- In the post-Olympic era, attract more internationally renowned ice and snow event IPs to land, stimulate the enthusiasm of the public to actively participate in ice and snow sports, and accelerate the promotion of winter sports and the upgrading of ice and snow consumption
Publicity and promotion - Use social media, official websites and other channels to release relevant information and event previews for the RV camp area.
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Cooperate with travel agencies, tourism websites, etc. to launch RV travel packages and discounts.
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Invite well-known RV bloggers or Internet celebrities to conduct live broadcasts and experience sharing to expand influence.
Audience invitation
- Relevant competent departments of provincial and municipal governments, tourism scenic area management departments, domestic and foreign tourism agencies, tourism companies and related industry associations, etc.;
- Leisure and vacation tourism destinations, ice and snow theme parks, ice and snow sports venues, scenic spots, ski resorts, skating rinks, ice and snow resorts,
- Ice and snow towns, ice and snow parks, homestays, camping sites, etc. Investment developers/planning and design/construction, etc.
- MICE travel service agencies, smart tourism service providers, tourism industry supporting service providers;
- Travel enthusiasts, ice and snow enthusiasts, and people who have winter travel plans within a year.